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World08 Oct 2026

Mark Zuckerberg has an image problem - so why is Meta's business booming?

A new film paints the Meta founder as a villain. But the tech firm seems immune to bad publicity, writes our North America tech correspondent.

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A new film paints the Meta founder as a villain. Mark Zuckerberg was just three minutes into his keynote speech at the company's annual Meta Connect product event last month when his tone turned almost wistful. "It's how we impart what we believe, and we pour our hearts and our souls into what we make." Speaking to hundreds of analysts. And developers, Zuckerberg proceeded to share news about Meta's latest AI products, its new agentic chatbot Muse, a slew of smart glasses, as well as a Tamagotchi-like AI gadget users can attach to their wrists. It was a conference focused on new technologies, but still, it's perhaps notable that during a presentation lasting nearly an hour, Zuckerberg did not mention two of his most popular products, Instagram. And Facebook, the social media platforms that have helped Meta become a $2tn company.

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Useful phrases from this story

was just three minutes intoCollocation

เพียง 3 นาทีใน.

From the storyMark Zuckerberg was just three minutes into his keynote speech at the company's annual Meta Connect product event last month when his tone turned almost wistful.

turned almost wistfulCollocation

กลายเป็นเกือบเศร้า.

From the storyMark Zuckerberg was just three minutes into his keynote speech at the company's annual Meta Connect product event last month when his tone turned almost wistful.

Speaking to hundreds of analystsCollocation

พูดกับนักวิเคราะห์หลายร้อยคน.

From the story"It's how we impart what we believe, and we pour our hearts and our souls into what we make." Speaking to hundreds of analysts.

as well asExpression

และ.

From the storyAnd developers, Zuckerberg proceeded to share news about Meta's latest AI products, its new agentic chatbot Muse, a slew of smart glasses, as well as a Tamagotchi-like AI gadget users can attach to their wrists.

proceeded to share news aboutCollocation

เริ่มแชร์ข่าวเกี่ยวกับ.

From the storyAnd developers, Zuckerberg proceeded to share news about Meta's latest AI products, its new agentic chatbot Muse, a slew of smart glasses, as well as a Tamagotchi-like AI gadget users can attach to their wrists.

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